How to Spot Fake Sneakers: A Quick Guide

When shopping for new sneakers, especially iconic brands like Air Jordans, Yeezys, and New Balances, it’s important to know how to spot fake sneakers. Many counterfeit pairs are sold at a fraction of the cost of the real deal, but there are several ways to distinguish a fake from the original. If you're a sneakerhead, keep these tips in mind to ensure you're getting the real thing.


Yeezys

Yeezy sneakers are highly sought after, but unfortunately, they are also one of the most counterfeited brands. Here’s how to spot fake Yeezys:


SPLV-350 Label: Authentic Yeezys will have the SPLV-350 label, but fakes may feature different labeling, often with missing numbers or letters.

Stitching: Real Yeezys have clean, straight stitching. Fake pairs often have uneven stitching.

Side “X” Squares: Check the squares on either side of the "X"—this feature is unique to real Yeezys.


Air Jordans

Air Jordans are another popular target for counterfeiters. To spot a fake, check the following:

Curved “Jordan” Script: The name “Jordan” should appear in a distinct curved script. A fake may have the name printed in a straight line or different font.

Jumpman Logo: The iconic Jumpman logo should be near the heel of the shoe. If it’s missing or poorly stitched, it's likely a replica.

Heel Strap Stitching: Check the stitching on the heel strap. Authentic Jordans have multiple stitches, while replicas often have just one.

Air Force 1s

Here’s how to identify fake Air Force 1 sneakers:


Box & Packaging: The box for an authentic Air Force 1 is either black or gray. If the box is red, it’s likely a fake.

AF1 Logo on Inner Lining Paper: Real Air Force 1s have an embossed AF1 logo and text on the tissue paper inside the box.

Color & Text: Fakes may have incorrect colors or poorly printed text on the paper.


New Balances

New Balance is known for its high-quality sneakers, but counterfeits are common. Here’s what to look out for:


Lettering & Colors: Fake New Balances may have incorrect font or colors on the shoe's branding.

QR Code: Check the QR code on the tongue of the shoe to verify its authenticity.

Insole Logo: Authentic New Balances have their logo stitched onto the insole. Counterfeit pairs will often lack this detail.

Under Armour

Under Armour sneakers are popular for their quality, but replicas can be found at much lower prices. To spot a fake:


Branding: Check the quality of the Under Armour logo. Fake sneakers often have poorly printed or misspelled logos.

Materials: Authentic Under Armour shoes use high-quality, breathable materials. Replicas tend to use inferior fabrics that don’t provide the same level of comfort or durability.


Pumas

Puma sneakers have become a staple in the sneaker world, and like other brands, they have their share of replicas. Here’s how to differentiate between a real pair and a fake:


Grade of Replica: If you’re looking for a true 1:1 replica, look for ones labeled AAA or “true replicas.” These are usually more accurate than lower-grade copies.

Logo & Design: Examine the Puma logo carefully. Authentic Puma sneakers have a sleek, clean logo, while replicas may have a distorted or poorly stitched version.